We are delighted to share that our continued support for In Kind Direct is helping to make a meaningful impact in tackling hygiene poverty.

In 2025, Mirius formed a charity partnership with In Kind Direct, the leading product‑giving charity founded by King Charles III. Recently, we donated more than ten pallets of our laundry powder, meeting the same stringent high‑quality standards provided to our customers, and we were proud to include In Kind Direct’s logo on the donated products.

Moreover, we have been running several in‑house fundraising initiatives to support In Kind Direct, including Diwali Delights and Christmas Jumper Day, with more activities planned. In April 2026, our Regulatory Manager, David Paylor, and Sales and Innovations Executive, Bruce Sinclair, will be participating in a half marathon in London to raise further funds for In Kind Direct.

Corporate Partnerships Manager, Zad Magambo at In Kind Direct, commented:

“We are so grateful for this incredibly unique donation and hope it will unlock impact across our network in the coming months.”